Over the last decade, almost all industries have experienced disruption through innovation and technology. Whether it’s transport with Uber or travel with Airbnb, no business is immune. Be it startup or established. all organisations are vulnerable, so everyone should be 'disruptive ready' and focus on their own growth and scalability. That’s why we’ve created a free six-part Growth Marketing Guide; sharing our knowledge and providing you with actionable insights that’ll inspire and help take your business to the next level.
Think of this as your business growth starter pack. With each chapter, your knowledge will grow and you’ll accumulate useful frameworks that you can immediately use within your business. Or you may use this as research and decide you’d definitely want more advice and help before embarking on your growth journey, and in that case, we’re always here for a no obligation chat.
What does the guide cover?
The guide is split into six chapters; you’ll receive one each week straight into your inbox. Here is a short summary of what you can expect in each chapter.
Chapter 1 - An Introduction to Growth Marketing
Does exactly what is says on the tin. This chapter will explain what Growth Marketing, AKA Growth Hacking, is and give some examples of how different organisations have approached it. It’s no one size fits all.
Chapter 2 - Organisational Design and Creating Growth Teams
This chapter makes sure you’ve sent the foundations for success within your business structure in order the facilitate growth. It’s vitally important to put in the infrastructure to future-proof your business.
Chapter 3 - How to Implement Effective Influencer Marketing
Here we’re going to be looking at how you can amplify your message by harnessing the power of social media influencers. Influencer marketing is no longer an up and coming marketing tactic; it’s a tried and tested, and often essential, part of a marketing strategy.
Chapter 4 - Power Up Your Data
Have you really harnessed data to take your company to the next level? Through the multidisciplinary approach of Growth Marketing, you can use analytical tools and data analysis to take away the guesswork and really know where, and who, your customers are, as well as what they want.
Chapter 5 - Using Inbound Marketing for Customer Acquisition and Customer Retention
As you set off on your growth journey, it can be hard not to focus solely on new customer acquisition - but neglect your current customers at your peril. Without a strong retention rate, your customer base will slip through your fingers pretty quickly, so you need to nurture and engage them as much as your new prospects and leads.
Chapter 6 - EX Makes The CX - Why Your Employee Experience Is Vital For Sustainable Growth
In this final chapter, we’ll discuss how to ensure your company structure and culture nurtures your people as much as your customers, to ensure you’ll achieve sustainable growth and future-proof your business.
Gimmie, gimmie, gimmie! How do I get my Growth Marketing Guide?
We really wanted to give back to our community, and we know that sharing is caring, so this guide is completely free and you just have to sign-up via the button below.
