Inbound marketing is a term that was coined in 2006 by Brian Halligan and Dharmesh Shah, founders of HubSpot, one of the leading providers of marketing solutions. They explain the benefits of inbound marketing the following way:
RETURN ON ADVERTISING SPEND
At Disruptive we regularly see requests for influencers and we always recommend looking for those that suit your target market and have the audience to prove it. More and more we are seeing huge increases in requests for "micro influencer strategy" whilst there has been some negative press recently, Influencer Marketing continues to grow both globally and locally, driving brand awareness and advocacy, as well as reaching new audiences. It is one of the marketing channels that did not experience a significant decline in activity even in COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions. But to understand influencer marketing you must reshape your thinking to "targeted content creators speaking to a captive audience" in another sense, they are mini publishers with their own distribution channels.
We love to help our customers to think about new markets and opportunities. Putting robust recovery timelines around the growth market is key to success. As a Chartered Marketing Firm, we have developed a blueprint process we call "The Disruptive Way" to help our customers to discover their target markets, audit their marketing set up against their goals and find the right solutions to meet them.
Professional Services Customer ventures into a new market
Staycations are making a popular comeback with current environmental changes and of course the "C" word restricting our travel and keeping borders closed. Staycations are also a very ecologically friendly way to have a break and visit some of our beautiful country. We are incredibly lucky in New Zealand to have such beautiful destinations and even for the most discerning NZ traveller there is still something new to discover.
Ever wondered how your customer makes a decision to purchase?
Travel is taking a beating this year that is for sure! If you're one on the many travel businesses out there, you'll no doubt be thinking what can you do to improve tourism business in this current environment? To support your existing customers, pivot travel plans and just survive the next few months, one of the key trends we see emerging from tourism boards and travel businesses is to focus on the customer pathway and journey to purchase.
Deciding to bring on an agency to support your paid media efforts can feel like a big decision to make and there are a lot of questions that you might have about working with an agency.
How do you ensure your company structure and culture nurtures your people, as much as your customers? We all talk a lot about customer experience (CX), but it’s all too easy for fast-growing companies to forget about their employee experience (EX). At Disruptive, we believe that a happy employee leads to a happy customer.