DISRUPTIVE UNICORNS 

Brand Awareness with the Bay of Islands Health Retreat

The Bay of Islands Health Retreat is a luxury boutique retreat destination in the stunning Bay of Islands. One of their key objectives for 2019 was to revamp the digital journey for customers through their online assets and to increase awareness and bookings of their health and wellness retreats along with accommodation bookings. They also wanted to implement a CRM and marketing technology platform to modernise the bookings process and create a customer database.

 
CHALLENGE
The Bay of Islands Health Retreat wanted to develop their key target markets to bring better brand awareness of their luxury destination the surrounding area of Bay of Islands as well as promote luxury tourism. To date they had not implemented a digital platform and they wanted to better utilise and target their digital assets and to create a strategic tourism marketing plan. Knowing who to target and how to segment the market was the first challenge, along with identifying and implementing the right CRM platform to support their tourism marketing efforts. Our marketing and social media audit revealed lots of opportunities for focusing campaigns on luxury destination marketing as well as creating valuable advertising targeting funnels to their core market.
 
OUTCOME
A full digital asset set up was established across social media and the website. Implementing advertising pixels, funnels and retargeting pixels across the digital assets as well as implementing HubSpot CRM and marketing tools. We also built out a 3-month traffic and database acquisition campaign to well-designed acquisition strategy to grow their brand awareness. Targeted marketing personas were developed and optimized for better advertising performance. Customer acquisition campaigns have resulted in growing a database, reaching over 195k people in the duration of their three-month social media campaigns directly to their target audiences.
 
We created new audiences in Facebook and Instagram, optimizing for their targeted personas and ran advertising awareness campaigns to grow the database. We've also created email templates for the in-house team to deliver eDM campaigns. This activation generated a high level of engagement and clear engagement metrics post the content review. Following these initiatives, the website experienced increased traffic and their social channels have experienced a phenomenal increase in both engagement and reach.
 
RESULTS
In just three months, brand awareness of the Bay of Islands Health Retreat reached over 195k New Zealanders within the three-month campaign and their social media followers increased by 106% more than double the original followers.

Like this and want it for your business? Talk to us about your tailored customer advertising success plan HERE

In Customer Centric Marketing, Social Media Advertising, Growth Marketing, Business Growth

How the Pandemic Changes How we Market

Consumers have changed their buying behaviour and marketers must also adapt

You need to know the biggest things happening in the consumer world so you can strategise wisely. Well, our team has crunched the numbers, and this time around, we're giving them to you in a whole new way.

Google Analytics the New Generation

 

In Insider, smarketing, Start Up

Creative Refreshing & Your Monthly Strategy

Have you noticed your ad campaign audience becoming less and less responsive? Are your reports showing a decline in performance? Do you feel your messaging is becoming a little stale? 

In smarketing, Customer Centric Marketing, Social Media Advertising, Business Growth

Awareness and Acquisition with the College of Law

The College of Law is at the forefront of practical legal education in NZ and Australia. One of their key objectives for 2018 is to increase awareness and bookings of their in-house Practical Training Solutions for lawyers, Human Resources and Organisational Design professionals/Public Sector professionals. The courses range from Legal Project Management, Māori business training, Commercial Acumen to The Resilience Series.

CHALLENGE

The College of Law wanted to better utilise and target their digital assets and to create a strategic content plan to generate leads. Realising the importance of understanding their marketing personas, we worked together to segment their CRM in order to build the acquisition strategy. Our social media audit revealed lots of opportunity for focusing campaigns on creating valuable content for their in-house training clients. The College of Law was keen to effectively leverage their key social channels.

OUTCOME

A well-designed acquisition strategy has been implemented by working alongside the client on a weekly basis and liaising with their Australian team. Targeted marketing personas have been identified and also optimized for better advertising performance. Client acquisition campaigns have resulted in their social media channels providing content of value to their target audiences. 
 
We created new audiences in Facebook, optimizing for their targeted personas and ran Facebook awareness campaigns sending people to the Practical Training Solutions page.  We've also created events on Facebook which were promoted to the College of Law's followers and also targeted cold audiences, this activation generated a high level of engagement.   
 
Fol lowing these initiatives, their social channels have experienced a major increase in both engagement and reach.  
 
RESULTS
In just three months, awareness of the College of Law as a provider of professional training within their target personas has strongly increased by 380%.
 
In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing

Thailand goes viral with Chiang Rai campaign

The Tourism Authority of Thailand's mandate is to promote Thailand's tourism industry. One of their key objective for 2018 is to increase influence across the millennial and female NZ markets and drive a strong social media strategy across the region. Key to the organisations goals is lifting the brand awareness, desired destination and positioning Thailand as the preferred travel destination of choice.

 

CHALLENGE

  One of the goals set by the global headquarters of the Tourism Authority of Thailand was to better showcase the region of Chiang Rai; a lesser known tourist destination than the popular Bangkok or Phuket. Due to the success the first influencer campaign, our team decided to continue with this strategy and select a suitable social media influencer who would be able to excellently communicate the beauty and richness of Chiang Rai, its culture and promote it as an excellent travel location.

 

OUTCOME

We were engaged to create a that really spoke to the New Zealand market. Choosing influencers is a considered task based on the specific target personas as well as what will resonate in the market. Taking a look at New Zealand and the key goals for the Tourism Authority of Thailand. We wanted to create amazing online content that showcases the best in travel and luxury from around the world 'telling stories that travel'. Additionally, we wanted to drive follower engagement and needed to raise awareness for this up and coming destination. Filming took place in Bangkok and Chiang Rai and capturing fantastic footage that was made into amazing Facebook and Instagram content which was them used in campaigns to Tourism Authority of Thailand’s ‘Hug Thailand’ social media platforms as well, with impressive results.

 

RESULTS

  Campaign resulted in:
  • 802k Views
  • 11k likes
  • 1.2k shares
  • 2 mil people reached
  • 670k engagements
In Influencer Marketing, Social Media Advertising, Growth Marketing

Professional Service Firm Builds Brand Awareness

 

In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing, Start Up

Always-on Advertising Showcasing Results

 

In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing, Start Up

Influencer campaign promoting Thailand Tourism

The Tourism Authority of Thailand's mandate is to promote Thailand's tourism industry. One of their key objective for 2018 is to increase influence across the millennial and female NZ markets and drive a strong social media strategy across the region. Key to the organisations goals is lifting the brand awareness, desired destination and positioning Thailand as the preferred travel destination of choice.

 

CHALLENGE

The Tourism Authority of Thailand has a stable marketing presence in Australia but had little activity in New Zealand. Disruptive Unicorns have now built a marketing strategy for New Zealand including Influencer Marketing which is a technique that has never been adopted by the organisation before.

OUTCOME

Our team selected a dynamic influencer - Danielle “Dani” Robinson -from a pool of New Zealand social media influencers. Dani was a great fit as she had audiences who's interests matched one of the Tourism Authority of Thailand’s core niche markets - Sports and Wellness. Dani set off on a trip to Bangkok and Phuket to join the Thailand Marathon with the goal of showcasing the country as a top destination for New Zealander to visit and travel, specifically those interested in sports and wellness activities. Through her powerful social media presence and content coupled with a brilliantly written and beautifully presented blog post she provided clear messaging that communicated the campaign goal.

RESULTS

An overall reach of 130K on Instagram and an organic reach of 16.9K on Facebook.

Like this and want it for your business? Talk to us about your tailored customer advertising success plan HERE  

In Customer Centric Marketing, Influencer Marketing, Social Media Advertising, Growth Marketing