Ever wondered how your customer makes a decision to purchase?
Travel is taking a beating this year that is for sure! If you're one on the many travel businesses out there, you'll no doubt be thinking what can you do to improve tourism business in this current environment? To support your existing customers, pivot travel plans and just survive the next few months, one of the key trends we see emerging from tourism boards and travel businesses is to focus on the customer pathway and journey to purchase.
Deciding to bring on an agency to support your paid media efforts can feel like a big decision to make and there are a lot of questions that you might have about working with an agency.
How do you ensure your company structure and culture nurtures your people, as much as your customers? We all talk a lot about customer experience (CX), but it’s all too easy for fast-growing companies to forget about their employee experience (EX). At Disruptive, we believe that a happy employee leads to a happy customer.
New Zealand businesses have been thrown into a state of crisis the likes of which we have never experienced before. This means that communicating effectively with your stakeholders, suppliers, employees and customers will be unchartered territory.
As we discussed in one of our earlier blogs ad blockers are turning down the heat in the advertising kitchen. Influencers with a combination of social media advertising campaigns, can have an extremely healthy effect on your business sales strategy and brand awareness.
Just under 3.5 billion people use Social Media according to Hootsuite 2019 report. That is an increase of 9% on last year. That’s almost half the world population using social media – you can be sure they also know the other half!
Over the last decade, almost all industries have experienced disruption through innovation and technology. Whether it’s transport with Uber or travel with Airbnb, no business is immune, be it startup or established; all organisations are vulnerable so everyone should be disruptive ready and focus on their own growth and scalability.