Influenced through the Heart of Content

At Disruptive we regularly see requests for influencers and we always recommend looking for those that suit your target market and have the audience to prove it. More and more we are seeing huge increases in requests for "micro influencer strategy" whilst there has been some negative press recently, Influencer Marketing continues to grow both globally and locally, driving brand awareness and advocacy, as well as reaching new audiences. It is one of the marketing channels that did not experience a significant decline in activity even in COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions. But to understand influencer marketing you must reshape your thinking to "targeted content creators speaking to a captive audience" in another sense, they are mini publishers with their own distribution channels. 

In Influencer Marketing, Social Media Advertising, Business Growth

Building a New Growth Marketing Plan

We love to help our customers to think about new markets and opportunities. Putting robust recovery timelines around the growth market is key to success. As a Chartered Marketing Firm, we have developed a blueprint process we call "The Disruptive Way" to help our customers to discover their target markets, audit their marketing set up against their goals and find the right solutions to meet them. 

In Buyer Engagement, Growth Marketing, Business Growth

Delivering Success for Professional Services

Professional Services Customer ventures into a new market

In Customer Centric Marketing, Business Growth