The College of Law is at the forefront of practical legal education in NZ and Australia. One of their key objectives for 2018 is to increase awareness and bookings of their in-house Practical Training Solutions for lawyers, Human Resources and Organisational Design professionals/Public Sector professionals. The courses range from Legal Project Management, Māori business training, Commercial Acumen to The Resilience Series.
The College of Law wanted to better utilise and target their digital assets and to create a strategic content plan to generate leads. Realising the importance of understanding their marketing personas, we worked together to segment their CRM in order to build the acquisition strategy. Our social media audit revealed lots of opportunity for focusing campaigns on creating valuable content for their in-house training clients. The College of Law was keen to effectively leverage their key social channels.