What is Design Thinking?

At Disruptive we regularly see requests for influencers and we always recommend looking for those that suit your target market and have the audience to prove it. More and more we are seeing huge increases in requests for "micro influencer strategy" whilst there has been some negative press recently, Influencer Marketing continues to grow both globally and locally, driving brand awareness and advocacy, as well as reaching new audiences. It is one of the marketing channels that did not experience a significant decline in activity even in COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions. But to understand influencer marketing you must reshape your thinking to "targeted content creators speaking to a captive audience" in another sense, they are mini publishers with their own distribution channels. 

Staycations are making a popular comeback with current environmental changes and of course the "C" word restricting our travel and keeping borders closed. Staycations are also a very ecologically friendly way to have a break and visit some of our beautiful country. We are incredibly lucky in New Zealand to have such beautiful destinations and even for the most discerning NZ traveller there is still something new to discover. 

Deciding to bring on an agency to support your paid media efforts can feel like a big decision to make and there are a lot of questions that you might have about working with an agency.