Creating a 'Smarketing' team: aligning Sales and Marketing
September 2, 2018 | by Disrupticorns
Sales and Marketing teams both want to achieve the same goal; acquire new leads and convert them into customers to sustain a successful business. However, they often clash, crossover and generally misalign meaning that processes and relationships become strained and leads may be lost.
In
Buyer Engagement,
Organisational Design
EX makes the CX
August 13, 2018 | by Disrupticorns
Happy Employees create Happy Customers
How do you ensure your company structure and culture nurtures your people, as much as your customers? We all talk a lot about customer experience (CX), but it’s all too easy for fast-growing companies to forget about their employee experience (EX). At Disruptive, we believe that a happy employee leads to a happy customer.
In
Workculture,
Organisational Design
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