DISRUPTIVE UNICORNS 

The rise of ad blockers should advertisers be panicking?

Posted by Disrupticorns on May 23, 2019

In Influencer Marketing, Social Media Advertising

 

As ad blocking technology takes its grip on the world and users of the blocking technology are on the rise should we be worried?

Yes,

Asia Pac has the highest users of ad blocking technology with 40% of browsers in the region using the technology monthly. More specifically according to a recent report, more men than women use ad blockers, as well as browsers used by people between the ages of 25 and 34. This means, that if you are running pay per click campaigns and the user has an ad blocking technology on their mobile device, they will not see your ads. 

 

Enter Social Advertising

 

Ad blockers don’t impact app functionality, which is where most mobile device users spend their time – they only affect browser-based searches and if the user has an ad blocker installed. Most social media platforms are accessed via mobile devices and as such the advertising platforms allow for effective advertising within the app. Using the data collected within your ad account and pixel set up on your website the social advertising platforms become an extremely effective advertising tool.

 

We are pretty passionate about building targeted audiences across social and using social technology to deliver customer results. With this in mind we developed a social advertising product to ensure our customer success. Our package has been developed with our customers over the past 18 months with proven case studies to back our methodology. Using social advertising tech platforms we will develop your tailored plan and make it really easy!

 

Don't have ad accounts - we will set it up! Don't have content? It's included! Need images or stock video? That's included too. Don't have a big following - you don't need one. In fact our campaigns are not reliant on your business having one.

See - it's so easy! 

Click HERE to get your tailored package started today.