Thailand goes viral with Chiang Rai campaign

April 11, 2022 | by Disruptive Unicorns

The Tourism Authority of Thailand's mandate is to promote Thailand's tourism industry. One of their key objective for 2018 is to increase influence across the millennial and female NZ markets and drive a strong social media strategy across the region. Key to the organisations goals is lifting the brand awareness, desired destination and positioning Thailand as the preferred travel destination of choice.

CHALLENGE

One of the goals set by the global headquarters of the Tourism Authority of Thailand was to better showcase the region of Chiang Rai; a lesser known tourist destination than the popular Bangkok or Phuket. Due to the success the first influencer campaign, our team decided to continue with this strategy and select a suitable social media influencer who would be able to excellently communicate the beauty and richness of Chiang Rai, its culture and promote it as an excellent travel location.

OUTCOME

We were engaged to create a that really spoke to the New Zealand market. Choosing influencers is a considered task based on the specific target personas as well as what will resonate in the market. Taking a look at New Zealand and the key goals for the Tourism Authority of Thailand. We wanted to create amazing online content that showcases the best in travel and luxury from around the world 'telling stories that travel'. Additionally, we wanted to drive follower engagement and needed to raise awareness for this up and coming destination. Filming took place in Bangkok and Chiang Rai and capturing fantastic footage that was made into amazing Facebook and Instagram content which was them used in campaigns to Tourism Authority of Thailand’s ‘Hug Thailand’ social media platforms as well, with impressive results.

RESULTS

Campaign resulted in:

802k Views
11k likes
1.2k shares
2 mil people reached
670k engagements

Like this and want it for your business? Talk to us about your tailored customer advertising success plan HERE

In Influencer Marketing, Social Media Advertising, Growth Marketing

Influencer campaign promoting Thailand Tourism

December 12, 2021 | by Disruptive Unicorns

The Tourism Authority of Thailand's mandate is to promote Thailand's tourism industry. One of their key objective for 2018 is to increase influence across the millennial and female NZ markets and drive a strong social media strategy across the region. Key to the organisations goals is lifting the brand awareness, desired destination and positioning Thailand as the preferred travel destination of choice.

The Tourism Authority of Thailand has a stable marketing presence in Australia but had little activity in New Zealand. Disruptive Unicorns have now built a marketing strategy for New Zealand including Influencer Marketing which is a technique that has never been adopted by the organisation before.

OUTCOME

Our team selected a dynamic influencer - Danielle “Dani” Robinson -from a pool of New Zealand social media influencers. Dani was a great fit as she had audiences who's interests matched one of the Tourism Authority of Thailand’s core niche markets - Sports and Wellness. Dani set off on a trip to Bangkok and Phuket to join the Thailand Marathon with the goal of showcasing the country as a top destination for New Zealander to visit and travel, specifically those interested in sports and wellness activities. Through her powerful social media presence and content coupled with a brilliantly written and beautifully presented blog post she provided clear messaging that communicated the campaign goal.

RESULTS

An overall reach of 130K on Instagram and an organic reach of 16.9K on Facebook.

Like this and want it for your business? Talk to us about your tailored customer advertising success plan HERE

In Customer Centric Marketing, Influencer Marketing, Social Media Advertising, Growth Marketing

Influenced through the Heart of Content

July 27, 2020 | by Disruptive Unicorns

At Disruptive we regularly see requests for influencers and we always recommend looking for those that suit your target market and have the audience to prove it. More and more we are seeing huge increases in requests for "micro influencer strategy" whilst there has been some negative press recently, Influencer Marketing continues to grow both globally and locally, driving brand awareness and advocacy, as well as reaching new audiences. It is one of the marketing channels that did not experience a significant decline in activity even in COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions. But to understand influencer marketing you must reshape your thinking to "targeted content creators speaking to a captive audience" in another sense, they are mini publishers with their own distribution channels.

In Influencer Marketing, Social Media Advertising, Business Growth

Dream Now Travel Later

April 6, 2020 | by Disruptive Unicorns

Travel is taking a beating this year that is for sure! If you're one on the many travel businesses out there, you'll no doubt be thinking what can you do to improve tourism business in this current environment? To support your existing customers, pivot travel plans and just survive the next few months, one of the key trends we see emerging from tourism boards and travel businesses is to focus on the customer pathway and journey to purchase.

In Influencer Marketing, Social Media Advertising, Growth Marketing, Business Growth

The rise and rise of social media influencers

May 23, 2019 | by Disrupticorns

As we discussed in one of our earlier blogs ad blockers are turning down the heat in the advertising kitchen. Influencers with a combination of social media advertising campaigns, can have an extremely healthy effect on your business sales strategy and brand awareness.

In Influencer Marketing, Social Media Advertising

The rise of ad blockers should advertisers be panicking?

May 23, 2019 | by Disrupticorns

As ad blocking technology takes its grip on the world and users of the blocking technology are on the rise should we be worried?

In Influencer Marketing, Social Media Advertising

All posts