Travel is taking a beating this year that is for sure! If you're one on the many travel businesses out there, you'll no doubt be thinking what can you do to improve tourism business in this current environment? To support your existing customers, pivot travel plans and just survive the next few months, one of the key trends we see emerging from tourism boards and travel businesses is to focus on the customer pathway and journey to purchase.
As we discussed in one of our earlier blogs ad blockers are turning down the heat in the advertising kitchen. Influencers with a combination of social media advertising campaigns, can have an extremely healthy effect on your business sales strategy and brand awareness.