DISRUPTIVE UNICORNS 

Awareness and Acquisition with the College of Law

The College of Law is at the forefront of practical legal education in NZ and Australia. One of their key objectives for 2018 is to increase awareness and bookings of their in-house Practical Training Solutions for lawyers, Human Resources and Organisational Design professionals/Public Sector professionals. The courses range from Legal Project Management, Māori business training, Commercial Acumen to The Resilience Series.

CHALLENGE

The College of Law wanted to better utilise and target their digital assets and to create a strategic content plan to generate leads. Realising the importance of understanding their marketing personas, we worked together to segment their CRM in order to build the acquisition strategy. Our social media audit revealed lots of opportunity for focusing campaigns on creating valuable content for their in-house training clients. The College of Law was keen to effectively leverage their key social channels.

OUTCOME

A well-designed acquisition strategy has been implemented by working alongside the client on a weekly basis and liaising with their Australian team. Targeted marketing personas have been identified and also optimized for better advertising performance. Client acquisition campaigns have resulted in their social media channels providing content of value to their target audiences. 
 
We created new audiences in Facebook, optimizing for their targeted personas and ran Facebook awareness campaigns sending people to the Practical Training Solutions page.  We've also created events on Facebook which were promoted to the College of Law's followers and also targeted cold audiences, this activation generated a high level of engagement.   
 
Fol lowing these initiatives, their social channels have experienced a major increase in both engagement and reach.  
 
RESULTS
In just three months, awareness of the College of Law as a provider of professional training within their target personas has strongly increased by 380%.
 
In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing

Professional Service Firm Builds Brand Awareness

 

In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing, Start Up

Always-on Advertising Showcasing Results

 

In smarketing, Customer Centric Marketing, Social Media Advertising, Growth Marketing, Start Up

Influencer campaign promoting Thailand Tourism

The Tourism Authority of Thailand's mandate is to promote Thailand's tourism industry. One of their key objective for 2018 is to increase influence across the millennial and female NZ markets and drive a strong social media strategy across the region. Key to the organisations goals is lifting the brand awareness, desired destination and positioning Thailand as the preferred travel destination of choice.

 

CHALLENGE

The Tourism Authority of Thailand has a stable marketing presence in Australia but had little activity in New Zealand. Disruptive Unicorns have now built a marketing strategy for New Zealand including Influencer Marketing which is a technique that has never been adopted by the organisation before.

OUTCOME

Our team selected a dynamic influencer - Danielle “Dani” Robinson -from a pool of New Zealand social media influencers. Dani was a great fit as she had audiences who's interests matched one of the Tourism Authority of Thailand’s core niche markets - Sports and Wellness. Dani set off on a trip to Bangkok and Phuket to join the Thailand Marathon with the goal of showcasing the country as a top destination for New Zealander to visit and travel, specifically those interested in sports and wellness activities. Through her powerful social media presence and content coupled with a brilliantly written and beautifully presented blog post she provided clear messaging that communicated the campaign goal.

RESULTS

An overall reach of 130K on Instagram and an organic reach of 16.9K on Facebook.

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In Customer Centric Marketing, Influencer Marketing, Social Media Advertising, Growth Marketing

Delivering Success for Professional Services

Professional Services Customer ventures into a new market

In Customer Centric Marketing, Business Growth

What the heck is a pixel?

 
If you’ve surfed the internet or have done any form of online advertising, you’ve probably come across the term pixel. But what is it and why are they essential for advertising? Specifically why are thy great for advertising on social media?
 
In Customer Centric Marketing, Social Media Advertising, Growth Marketing, Start Up, Business Growth